Brand
Vida Brand Identity Refresh
Vida’s brand identity was quickly becoming dated; Moreover, the identity and brand image was not resonating with neither the consumer or enterprise customers. Since Vida was already starting a next generation product, the time was right to simultaneously create a new brand identity.
The problem:
Create a new brand identity that resonates with all customers, feels dynamic and cohesive and finally is perceived as a contemporary and progressive health care company.
The process
