In product Now tab. Lessons are legacy design to be updated by Q4 2019

Product Design

Vida Next: The NOW Tab

Vida’s older app was simply a companion to the coaching / therapy sessions. Members logged their data between sessions to track progress and provide insight for their next session. The problem, however, is that the experience lacked accountability or motivation to track data.

The problem:

How can the experience provide motivation, guidance and education for the member so that they would engage with the product more often, and in doing so, modify their habits toward a healthier life.

The process

The design team, led by our Researcher, hosted a design sprint with a cross-functional team in order find out what motivated users to engage with their content as well as log their activity. The design sprint lasted five days.

Day 1 - Understanding the problem to be solved.

CEO, Product Design, Engineering and Marketing set out to discuss how we might be able to get our users to engage in their content and stay enrolled in our programs. Various ideas around better task lists, Bot-driven experiences and automation were surfaced.

Day 2 - Convergence

On the second day, ideas were posted, with a common theme emerging: The idea of a studio-like experience session for the user. With this idea, the user would come to the Vida app. daily to open a NOW homepage. Large panels would present the member with all of the tasks, lessons and tools that they would need for the day in order to move toward their goals.

Day 3 - Decide

Various storyboards were created around the idea that illustrated how we might be able to present the content to the user

Day 4- Prototyping

In the fourth day, I created various screens for the prototype in conjunction with the rest of the cross-functional team in Figma to create a single prototype to test with real users the next day.

Day 5- Testing

We met with three participants to find out how they would interact with a mock-session, and found interesting results.

Findings

Once the session started, people right away were engaged. They followed the direction of the panels, delighted with inspirational quotes, but more importantly, they automatically were consumed by the session (Exercise, Meditation, Body scan). One woman sobbed as she started to relax and decompress from the stress of her day.

Conclusion

The Design Sprint exercise helped establish the first phase of Vida Next, The NOW tab that serves up daily tasks and content for the Member. The next phase integrated establishing Habits with the last phases creating full studio sessions and a social features.