GOALS of App:
- Create a new way to Browse for fashion
- Graduate Image Swatch from the current 1.0 release that is built on the algorhythm of color only - Create a more seamless in-app experience
- Reveal to the user Complimentary color/pattern results
- Make a news-worthy experience
eBay's Fashion app was developed in an effort to bring fashionistas an inspirational browsing experience.
The Retail Promotion Platform feed served up weekly top brand sales to the customer.
In addition, the innovative feature, Image Swatch, featured the ability to capture a pattern swatch and find a top or bottom clothing that matched the color/pattern captured.
The result: Upon launch, the app generated over 1M downloads and was rated 5-stars from its previous release of 4. The app also helped generate $1.5M in sales the first 6 months of launch.
This also marked the first universal app developed by eBay that shared code with the eBay Motors App; Only needed to be downloaded once; and could be used across devices.
https://www.internetretailer.com/2013/08/28/ebay-goes-universal-its-fashion-and-motors-ios-apps
